M E D i A S T R A T E G Y
'"The Blonde Olivia Pope & Lara Croft of media"
Pearl Going is a woman who gets results, having helmed some of the most dynamic media campaigns of this generation. Her years spent working on fairtrade and anti slavery issues have seen victories for former child slaves suing Nestle, the plight of Rohingya and child sex trafficking make global headlines. Her efforts to raise the profile of the island nation of Kiribati in the lead up to COP21 seen the nation on equal footing with super powers in media coverage. More recently she was employed by the indigenous collective following the Samarco catastrophe in the Rio Doce - her work was directly responsible for the media saturation that near halved the BHP share price & pushed the dirty industry into crisis.
Her clients have included major NGO's, responsible cooporates, Hollywood actors such as Manu Bennett and world leaders President Jose Ramos-Horta, President Mohammed Nasheed, Governor Made Pastika & President Anote Tong to name a few. She has developed a reputation in recent years for bringing to life issues written off by most as un-winnable & working where few fear to tread, a woman well known to shun corporate contracts to take on pro-bono cases such as the Mercy campaign and the plights of others who would not otherwise have the resources available to solicit such representation.
Her formidable ability in handling issues then capturing narratives across a vast high level media network & multiple media demographics is legendary. She posseses the ability to take complex or grassroots issues translate & frame them into mainstream trending headlines mobilising swift results.
Going is considered one of the most influential media strategists & fixers in her field, she is also a respected writer & commentator penning op-eds for Huffington Post, The NBR and Lucire under her own name in addition to providing many clients with guidance in developing their prose, framing issues & staying on message in opinion media space. She is an English, Spanish, Bahasa Indonesian, French and Te Reo speaker.
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